Concept · Coastal links resort
A destination that looks like one
Let the place do the talking. The brand just gets out of the way of the view.
A concept for a links course whose brand undersells the landscape. I built an identity rooted in the coastline: a mark, a palette drawn from sea and dune grass, and signage and web layouts that put the views first instead of burying them.
The brief was simple: stop hiding the views behind generic golf-club aesthetics. The coast was the story. Every brand decision — the mark, the typefaces, the photography direction — flows from that single constraint.