Concept · Indoor simulator lounge
A winter brand that earns its retail
A clubhouse feel indoors. Somewhere worth coming back to when the course is closed.
A concept for an indoor sim lounge with great tech and no story yet. I named the experience, built the brand and a small in-space retail line, and sketched a member onboarding designed to turn first-timers into regulars through the off-season.
The simulator space is increasingly crowded. The ones that win aren’t the ones with the best screens — they’re the ones that feel like somewhere you’d want to spend a Saturday. This concept is about building that feeling from the name up.