Concept · Municipal course
An overlooked muni, made a local favourite
Friendly, not fancy. The course everyone in town already loves, finally looking the part.
A concept for a well-loved public course that reads as forgettable online. I positioned it around accessibility and community, with a warmer, more confident look and a simple social rhythm a small staff could actually keep up year-round.
The challenge with municipal courses is that they often undersell their own warmth. Everyone in the community knows this place, but the brand says nothing about why. This concept starts with that community identity and builds outward.